Understanding Anti-Science Propaganda and Disinformation through Case Studies
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Anti-Impossible Burger Propaganda
Here we have a beautiful hybrid anti-science specimen made up of one part anti-GMO propaganda and one part pro-meat/anti-clean meat propaganda. Opposition to the Impossible burger makes some strange bedfellows. On the one hand, you have the meat industry that is deeply invested in its downfall/non-acceptance. But there’s also the anti-GMO crowd which can often… Read more
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Anti-Clean Meat Propaganda
Techniques: Appeal to Emotion: Fear and Disgust Appeal to Nature. Appeal to Chemicals: Oh no! Long science words! Appeal to Number of Ingredients. Misleading Comparison: They describe clean meats in terms of their chemical constituents but don’t do this for beef. If we described beef in terms of its chemical constituents it would sound just… Read more
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The Propaganda Playbook 